CLIENT UEBT is the Union for Ethical Biotrade. The assignment was to develop a logo or label that UEBT and their member companies can use in the B2C communications. The logo or label reinforces the brand story and the underlying values. Up until then UEBT only communicated B2B.
WORK The rationale behind this symbol is: How we affect the living planet, affects us. The planet, the people, and every living being in between, we are all one. We are nature. We should all grow and thrive together.
This certificate/symbol will be used on products containing a UEBT certified ingredient, and on products/organisations which are fully UEBT certified.
MY ROLE Concept & Design
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