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CLIENT Stedelijk Gymnasium is a highschool in Haarlem. It's a modern school with a classic tradition in a monumental building in Haarlem.

WORK For the stedelijk gymnasium in Haarlem I designed a new brand identity, starting with the logo. The logo is designed with the ideal of the school in mind; they want to have a more open appearance. In the future they want their students to be a reflection/representation of all the children living in Haarlem. Also they wanted a more modern, or timeless look for their logo.

You can literally see the open appearance in the font designed for the school, and used for the logo. Each letter has an entrance and an exit. These enterances lead you through the logo.
Besides the logo I also designed stationary, business cards, folder, posters, t-shirts and the website.

I really enjoyed working on this project as it was very clear that this school wants to play a big roll in their engagement to the children in the city.

MY ROLE Concept & design

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